I know very well why this hurts Apple fans so much:

It has been Apple's strategy all along to get you to buy literally everything from them. Their USP was to have it all integrated.

Problem is: Once you understand that at least 1 peace of your integrated platform is foul, your whole equipment "looses value" for you, because it's now less integrated.

It's a similar strategy to how banks have been protecting themselves: Be/remain "too big to fail", meaning: Become so big that, when your bottom line is under attack (by whatever market forces), the whole society suffers. Thus, society will protect you, no matter how you behave.