Tablet PCs are a case in point -- Microsoft or HP had not abandoned the tablet market. They were iterating and releasing tablets even after the iPad was released. They just didn't make the leap that Apple did to create a tablet that appealed to the masses.
Also, regarding the "riskier to be too late" comment: The book "Copycats" by Oded Shenkar makes the case that it's frequently the imitators that win the market rather than the innovators. This blog post reviews it and cites some interesting statistics from it: http://www.ribbonfarm.com/2010/08/03/down-with-innovation-up...