Is this saying "Invest in us instead of doing it yourself, as it's easier, and if you were going to do it yourself you would have done it by now"?
Anyone that's built a startup has done that initial back and forth with the first customers. It's done with surveys and one-off emails and shared google docs. It's a mess.
We've looked at these processes, and we're building these features into Ramen (in "The Kitchen") that help founders collaborate with their early customers while the MVP is being built. That's the value we're creating.