Question is, have you ever marketed correctly a Chrome extension? given the fact that they're not being featured on the Chrome webstore.
Any real-life case would be appreciated.
Make an informational website.
Basic "5 page site" with marketing information and documentation can be a great source of drip traffic.
Make sure the "download" link is on every page and within reach.
The whole concept is similar to marketing an app, albeit on a different store. Somebody else might know about how to get featured, and much like the app store, that also certainly helps your numbers.
If I type "your extensions name" into Google, it's feasible to cover the first page in properties related to your extension:
1 chrome store link
2 your marketing site
3 prominent app/extension review
4-6 social media pages
7 - 10 get creative
you just have to be clever
we have chrome extension w/200 users
I'm kind of kicking myself for not doing more chrome extension work. We consume such a variety of information and Chrome has huge flexibility in working with that info...seems to have a lot more potential usefulness in our day to day lives, and plus, you don't have to learn a new IDE and language