A bit off the primary topic of but you mentioned a system where people could type a couple of words in review of the site. Was there something about launchly that made you feel like you had to write a lengthy review? Feedback can be any length so you could write something as simple as "Your logo is crappy and I don't see any market for your service." I mean more in-depth is obviously more helpful but there's no minimum amount of helpfulness :-)
Can you think of what would have motivated you to provide feedback (of the non-dissertation variety of course)?