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Their ambition isn't limited to the song meanings / annotations market. They wouldn't have raised $15m on that. Look at how they're branching out. PoetryGenius, NewsGenius, etc. They want to annotate the world's information.

That's a huge market and with RG's excellent execution so far (everyone has missteps - remember that), it warrants a $15m bet.

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That could be their goal, but it's a lot easier said than done, especially in markets that haven't been executed before.

For example, Rdio tried to do Vdio with video and look how that turned out.

Off the top of my head, I can't even think of one company that expanded to different categories successfully. It's difficult and really rare.

Everything's easier said than done...

I can. Here are three: Salesforce. Amazon. Google.

Those companies were making a lot of revenue in a huge market before they expanded. It's comparing apples to oranges.

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