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Did you get any users during your launches? If so, I'd consider them a success. The idea that you get flooded with users after a single launch event is a myth. I see the process like this:

1) Some kind of press release (TC, Show HN, blog post, etc)

2) Get at least one user

3) Iterate features and establish that the users actually need the product (would they be upset if you quit?)

4) repeat 1-3

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Yes I did get about 10-12 users on the day of the launch. I suppose I am a bit biased reading the wildly successful launches that get thousands of users on the first day. One can only hope, right? Thanks for your response.

I've made similar mistakes (classifying a launch as failed). The key is to keep at it so long as you have some set of enthusiastic users. They will help you mature the product, and when that happens you can grow big quickly (Pinterest and Airbnb come to mind).

I think this only really happens if you have a large existing audience that you funnel into the product, or you're selling it on a platform that delivers either launch traffic, or "Trending" traffic (eg. Google Play, iOS App Store).

What's your process for launching your products?

My current project is around providing value to LinkedIn users via an app. I believe LinkedIn itself and the app store are two obvious platforms that make sense for me to focus on.

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