> getting paid for doing very little (lifestyle biz)

You couldn't be farther from my understanding of what a lifestyle business is. I understand a lifestyle business to be one that you plan on making part of your life for the long term. It is meant to provide enough income to live at a certain level (ie lifestyle), but not necessarily to become filthy rich, or result in an IPO, or some other exit point.

What makes you think a lifestyle business implies that people want to be lazy?