>They will be able to talk at length about what they are doing and how it will make everybody's life better
There is no crime in this. Everyone should think about these things. But I would argue that the malicious people need to spend more time communicating with many people to manage their perception - its almost like a propaganda war.
>openly promote transparency
This is vital information. If they openly promote transparency, you can use this attitude to suggest and implement real transparency in systems and workflows. Most of these people will recoil in horror at the idea of being exposed.