How Zynga is doing 100 MM in revenue and how we can help you do it
blog.mixpanel.com
blog.mixpanel.com
It's a rumor, not a fact and that makes a big difference to me.
Also, what is a MM ?
I prefer M = mega = 10^6, as in SI units.
On the other hand, as MixPanel pointed out, they buy a LOT of traffic. Not just on Myspace either. On both networks you can build a compelling enough game to get your RPU above the cost of buying a user. The difference between the two is that on Facebook, your app can succeed without that.
Zynga's spending what has to be at least $2m/mo in ads, maybe 3 or 4. They're also using ads on their games to cross promote with other games, and those ads could be bringing in money too. When you factor that in, as high as 50% of their revenue could be going right out the door to advertising. (I don't think that's the case though, if I had to venture a guess I'd say 20-25%).
A side effect is that it forces people to think in powers of a thousand. Not so long ago a show interviewed people about the economic crisis, and the value of a trillion, and how much more it is than a million. Most people weren't even close, and believed a trillion = a thouand million. So I like the more scientific notation of 2mm, or 2mm mm, becuase it shows people instantly that 2mm (two million) and 2mm mm (two trillion) are mm -> a factor million apart.
Don't know how it is in Europe, but few in America would recognize 2mmm to mean 2 billion.
1. Event based tracking: the steps of your funnel don't have to be page views; you can easily track user interactions (songs played, links upvoted, etc) as funnel steps.
2. Dead simple segmentation: any additional data you send us about the funnel step can be used to segment. If you know the user's gender, the ad campaign they came from, or anything else we can give specific conversion rates based on that segmentation.
3. Easily create funnels on the fly: Each step of the funnel is tracked with one line of code. When you want to make a new funnel, you just start sending us data with a new funnel name.
We didn't mean to come across as having an attitude - sorry if it felt that way.
No link or anything in the article(and I had never heard of it before).