Attach anything to anything with sugru and magnets
sugru.com
sugru.com
You lose the ability to adjust the beam up or down. That's probably why all lights aren't like this.
Though Sugru is clearly more than just a 'toy'.
[1]http://www.forbes.com/sites/richardlevick/2013/11/25/buckyba...
http://www.medpagetoday.com/Pediatrics/GeneralPediatrics/408...
If you have children in the house.
Yes, it's irresponsible to let them get anywhere near children, this includes in the house where they will get all over. They work great on refrigerators. That is until you overload them with pictures and art at which point they fall off and roll away to stick somewhere at baby level that won't be touched by a broom (ask me how I know).
It's also irresponsible to market them as toys.
They seem approximately as dangerous as deceptively innocent looking razor blades. What we need are magnetic toys which are equally or more fun to build with while being simultaneously less attractive to ingest. Surprised the market hasn't come up with something yet.
When I saw the dimple I though that was the solution, but it is only a marker for the north side. Maybe the solution would be to apply a thin layer of substance with high friction between the magnets.
With big discs, the force needed to rotate even axial magnetized discs (like the ones they seem to use) is not trivial if the magnet surfaces are clean. By the size of the discs they use, their adhesive force can be ~3-5 kg, and it's not easy to rotate such magnets. You can add a layer of thin cloth over the magnets to increase the friction, and it will also protect the magnets from scratching and damp the hits when sticking.
No idea what kind of magnets they use, but treating them like they do in the presentation (throwing them one against another, or against objects) is a sure way to crack the nickel plating in the long run.
[1] like this one: http://www.supermagnete.de/eng/data_sheet_S-12-06-DN.pdf
As I say in my other comment, easy enough to do with non-symmetrical mating surfaces.
They should include a pair of slightly equally dented magnets or magnets with a little dent like the one that marks the north, but this on is positioned with an offset from center.
http://www.leevalley.com/US/wood/page.aspx?p=32066&cat=1,423...
Also, I've used those nice shiny magnets in outdoor applications and can attest that they rust in fairly short order. But one might be able to address this by enveloping the magnet in sugru. Of course, this too is an already solved problem - plastic and rubber coated magnets:
http://www.kjmagnetics.com/products.asp?cat=164
Given all this, I'm not sure what this use of sugru is "hacking". It's performing the function of glue? Expensive glue in a nice package.
Sugru solves both of them.
It is a user interface victory. Pay more for easy of use.
EDIT: Epoxy putty is pretty cheap though, and what I'd probably use unless I needed it to be flexible.