Let's put that another way: if you have enough salesmen to operate smoothly given a high-touch sales process... your product must, on average, be very expensive.
But without any pricing guidelines published on http://www.viva64.com/en/order/, it could be anywhere between $1k to $100k, and people assume without even asking that they cannot afford it.
And what do you mean by "hard time?" How can a temporal concept take on attributes of a physical surface?
beep boop
Viva64 is not cheap, but it looks like an extremely solid tool; I'd imagine that for anyone with a reasonably large C/C++ codebase, it'd quickly pay for itself by offsetting time developers would otherwise spend troubleshooting, tracking down, and fixing bugs.