Ask HN: Which KISSmetrics A/B Test Should Win?

3 pointsysekand4 comments

Version 1

http://cromonitor.com/screenshots/f09cffee-5b4d-11e3-88ec-002590d06c79/20131212024501.png

Version 2

http://cromonitor.com/screenshots/f09cffee-5b4d-11e3-88ec-002590d06c79/20131212014456.png

Which of these tests do you think should win?

As much as I like what's happening in version 2 (more description and a nice callout with dark sidebar), I definitely like version 1 better overall.

Arriving at the page cold, the second version is just far too dense. Having a link or two out to more info is a great idea, but keeping the main sign-up page simple is critical to users not just hitting back or getting overwhelmed.

Perhaps create a version 0, with even less text and more whitespace than version 1.

I do see what you mean.

The dark sidebar doesn't do it for me, it doesn't look like its part of the page and as a result may be ignored.

I personally would sign up for 2, but could miss the message in 1

Which message are you referring to?

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