If Taxi drivers had simply been willing to pick people up who call into dispatch (or book via Taxi Magic), Uber probably wouldn't exist.
Recently a (one of many) Swedish cab company had one of their more islamic drivers throw out a gay couple. Nothing has happened. No one got fired, no head rolled, nothing on Twitter.
Now imagine if a Uber driver did that....
The tricky part is avoiding monopoly and arguably, monopoly is at the root of the problems with burdensome and ineffective government bureaucracy.
Moving to Uber as I have means I don't have to pay the ridiculous 10% to use a card. Originally the only way to pay card with a taxi was to use the company "cabcharge" who put their terminals in the cabs and the 10% was charged anytime card was used instead of cash. This has nothing to do with regulation and there has been an investigation started around it.
Further to this the cab companies are charging $2.50 (flagfall) + ~$3.00 (booking fee) if I book through them online or over the phone. The booking fee doesn't go to the cabbie, just to the company for picking up the phone. Uber charges me $3.50 flat. Once again, not regulation.
* no money exchange in the car * tip is decided and built-in * cleaner more comfortable cars * polite and professional-acting drivers
I get none of these from 99% of cabs. And even UberX is superior to the average cab experience.
The app is nice, but if the service sucked it wouldn't be enough to convince me to use Uber.