You have to read it as "smurf" when written in certain contexts.
"Brainy Smurf, can you smurf me that SERP with some growth smurfing?"
Well it is a hack, in the sense that it is the 1990 idea of hacking your Google rank. Nowadays, all this hack will accomplish is getting them downranked or banned altogether.
One would have been a true prophetic genius to be trying this in 1990.
Not only that, but Bieber isn't even a rapper! This whole thing is an inverted pyramid of piffle!