Maybe it is crap, but this has nothing to do with the people of North Korea. It's (allegedly) their government. The one that also has the ability to manufacture and launch rockets. How many bottles of shampoo could you buy with that?
Yeah, they can fire a few rockets per year and most probably that's the main reason they starve as they use up all of their resources and scientists for that. NK is one of the poorest countries in the world. I don't believe the North Korea hype.