The fact that the landing page immediately suggests going vegan is a turn-off for me.

I'm all for the humane treatment of animals, and I'll gladly pay several times more for my meat and eat considerably less off it. In fact I think most of the mass meat production methods should be completely outlawed.

However, I'm not going to sit through another manipulative propaganda film from the anti-meat lobby. I'm happy being an omnivore, thankyouverymuch, and I have no problem with animals being killed for food or clothing.