A format for creating press releases

Ignoring the fact the main focus of the following website is a world away from anything HN-related, perhaps you might find the following article, from an ex-journalist, on the subject of crafting press releases helpful:

http://www.rocknrollbride.com/2012/04/how-to-write-a-press-r...

(Disclosure: although involved in rocknrollbride.com, I didn't write the article)

And this is on HN because...? Missing from that (tiny) article, in order of importance:

1) a discussion as to why press releases don't matter anymore

2) tactics about why the first paragraph (after the title) is all most people will read, or even the first sentence of the first paragraph.

3) how to tell a story that people (and journalists) will relate to, instead of a "news" that only makes sense to yourself (Widgets, Inc announces release of Widget 1.5 Pro)

How to get the press to cover your startup is a recurring topic at the startup conference.

I searched through our video archives, we have the videos of 2012 and 2010 (http://thestartupconference.com/video-archives/). Now if only we had transcripts...

Little tip: If you don't want the news to be released before a given date, do not send out a press release before this date.

If you want to brief journalits before an official release date, do it in person and use a NDA. Otherwise it will not work (might not even work with an NDA).

Edit: And: The format will not help your chances getting published. Interesting content sent to the right audience will help you get published.

Up next on Hacker News, "how to maximize the space on your floppy disk."

BTW the original title was about how the example was amusing, even going so far as to call it a "masterpiece".

I don't think the OP meant to recommend this as actual advice for creating a press release.

Great information for how to write a press release, as well.

Calling it a "masterpiece" feels a little strong for a basic format that is, based on the press releases I receive, already used by a huge number of people.