Well, yes, an unlocked/unlockable bootloader is not the same as a rooted phone, that's correct. But the former often leads to the latter: for example, the process of rooting a Nexus phone involves flashing a new recovery system, which takes advantage of the unlocked bootloader.
If you don't have an unlocked bootloader, you have to resort to exploits and other flaws in the system. Releasing a phone with an unlockable bootloader is opening a door to rooting and many "unauthorized" modifications.
That's what I mean they're the same in practical terms.