Hey James, thanks for your feedback. Which part of the US do you think we should have gone to instead? Are there any conferences and professional bodies you could recommend us to check out?
Unfortunately I don't have any deep insight into the US realty industry, beyond having interacted with it as a customer recently. As a Brit who relatively recently came over to the US though I can tell you that from a European perspective there are probably a lot of things about the US realty business that might surprise you and affect how and to whom you might need to market the product. The seller's agent/buyer's agent split; realtor licensing and the consequent franchise and network-marketing business models, the web of different state regulations, the MLS system, "open houses", the role of online listing sites in real estate sales, and some rental markets; the dominance of craigslist in other rental markets...