Not for the company, but for yourself. And not doing fancy resumes with songs and pictures, but learning the basics of what you're actually doing? Because I'm fairly certain that most interview rejections are due to the fact that your qualifications are insufficient, not because your resume wasn't fun enough.
For me, job applications are like college applications - the best attitude is not to get my heart committed to anything outside my control, and not to take anything as a statement about who I am, and always will be, but rather on what, at a particular point in time, I can offer a particular person. I've had my ass handed to me in an interview before - It was a great experience - I learned what I needed to get better at to get the type of position I wanted, and through applications, failures, and learning, I eventually found a great position.
(As a side note I get to hire someone after Christmas,and have no idea how to word the ad. It will be all round work, with a fair bit of Python / Django, but I feel that these are fairly niche and will limit my choices if I ask for these specifically.)
Hey actually that gives me a great idea: maybe I should spend 100 hours preparing a marriage proposal for that college girlfriend who dumped me.
If your benefit is dependent on any level of critical analysis, you've already lost. Learn to create a positive emotional response in people. Don't rely on their ability to rationally function.