I don't know which planet you're living on, but native is the de-factor way to deliver apps to users. Apple tried the other one during the first year of iphone, developers mostly sat on their hand and waited for a native SDK.
> That day is more likely and closer than some may want to believe.
That day is 10 years ago, give or take some. The web has yet to ever become the de-facto way of delivering application on mobile, it's barely getting there on desktop.