> we believed by building a far superior product, and being creative about signing up users, we could turn long-distance carpooling from a niche activity to a modern mode of transportation.
> we did succeed at growing steadily (25-30%/mo), creating an Apple-featured iPhone app, building a userbase of 30k+
> we’re able to leave the Ridejoy website and iPhone app up and running for a while, until it starts declining in usage or requires too much maintenance
They set out to make carpooling great. They did it, and shipped the greatness to thirty thousand people. The service is still running.
They didn't make a fortune (or make their investors a fortune) doing it. So what? It is only in the utterly demented Silly Valley startup mindset that this is a failure.