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Using the phrase "crush the competition" seems to go against the rest of your site - calling the product "Zen," the bonsai tree, and the logo. At the least, it's a jarring contrast that distracts me from your product.

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Pretty sure the contrast is on purpose, for humorous effect. It's just not very funny.

Actually I never thought of it that way. :)

I actually thought it was great copy. It communicates the benefits of the product, then makes it more likable and memorable.

I also thought it was funny.

Agreed; I would definitely get rid of that part. Zen isn't so much about crushing others. I feel like it should be a requirement to study a philosophy before using it to promote a product.

Edit: Signed up; looked around; certainly appears to be a solid product. I kinda like the story-board style stuff. Good luck! :)

While the concept of the brand is definitely a reference to Zen Buddhism, the name actually comes from the japanese word "kaizen" -- which is used in lean processes to mean "continuous improvement".

http://en.wikipedia.org/wiki/Kaizen

You might want to make that explicit in the copy.

See the last paragraph, here: http://agilezen.com/features/supports-lean

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