Our intention is to charge on the employer side to search for and be matched to candidates if job seekers opt-in to making their profiles searchable (think OKCupid for recruiters with actual evidence of skills & experience for you to browse through) . The idea is that the cards that you use for job applications can be generalized and turned into a profile (either public or private) to show to future stakeholders as well as for reuse in future job applications but that you can create new cards for new projects, courses, etc. without having to apply for a job at the same time. We've had some good ongoing activity with users in our closed beta who are using Accredible as a way to track their ongoing learning (especially MOOCs - most of our early beta testers came through the Coursera forums) and using it for much more personal reasons - almost like a trophy cabinet of their learning. So we think we have a good chance at avoiding the trap of users only using it for life events. Appreciate your thoughts on this - thanks!