Is this a Feature or a Company?
thenextweb.com
thenextweb.com
Yahoo was a directory, originally. BackRub was a search engine, not a "technology to index pages."
Both of these were stand-alone systems, not necessarily a part of anything else. That's the definition between a "feature" and a "product."
Extending it from product to company just makes the argument dumber. Since that would require, you know, a business.
I would think that anyone, and certainly the Yahoos, at the time, would have said "This is the basis of a company," because there were hard copies of the web being printed every year.
The author's examples are pretty horrible, but consider... Xobni is an extension to outlook, and yet they have built a solid business from this.
Flickr's photo sharing was a feature of a game they were developing before they turned it into a stand-alone business.
Blue-Ray, Dolby, THX can all be considered 'features' as they are not a product in themselves, but an improvement of an existing product. Gracenote & AMG metadata services.
I suspect many of these were originally thought of as features before a business model was discovered for them.
Case in point: I have an idea for a cell phone program to set the ringtone volume relative to the background noise (the ring is loud when your surroundings are loud, and quiet when your surroundings are quiet). It'd be an awesome feature to have on cell phones, but there's really nothing to sell.
I think it's much less about the idea you have for the product, but much more about the business plan you use to make money.
I don't understand his distinction between companies and features. If you have a product that can stand on its own, clearly a business can be built around it. But I don't think selling features that will contribute to a larger product is any less legitimate of a business. A hardware store can be a very healthy business even though a bolt isn't very useful until it's attached to something larger.
What did you win? The award for lowest content-to-bullshit-ads-ratio in the universe.
I've seen spamblogs with more content than that.
Facebook is a feature :)