How to make people like you
theweek.com
theweek.com
It's really a skill like learning a new programming language or playing the guitar- totally learnable with some efforts. I wish more socially challenged hackers realized that, cause it really helped me. (of course, my normal resting state is still highly introverted, but at least now i can fake it)
But more constructively, I'd recommend "How to make friends and influence people" by Dale Carnegie. For socially awkward folks like myself, it was helpful to have the basics explained.