I decided that I wanted to buy the bed but I couldn't immediately figure out how. I was looking for a link in the main menu like "Products" or "Beds" and didn't think to click the large "Buy Now" button. I thought it was just me and didn't think much more about it.
Later, I told my wife about the bed and she wanted to check out the website. She had a similar experience. She was wanting to cut to the chase and see a list of products with prices and couldn't figure out how to get there. She didn't think to click the Buy Now button either, because she assumed it was what you clicked when you had things in your cart and were ready to check out. She said if I hadn't been standing there and told her how to click the Buy Now button, she would have just headed to Amazon instead and searched for the bed.
Also, you don't ship to Alaska? I just tried to buy one but I can't.