I swear to god, the day people finally realize they can actually block ads, we're going to have a massive collapse of the industry. Fear that day.
Adoption of adblock isn't something that is happening too fast to respond to, and it is a good thing, I believe, because it should create some innovation on the monetization side. Ad revenue isn't the only game in town, and I think consumers are receptive to other models that give them more control.
Recommendation engines for app stores and online stores like amazon do the job of informing people of new things much better, and I think replaces the need for them entirely.
I said that to dispute the argument that ads are a benefit to consumers by informing them of products they might value.
I'd imagine a site like Facebook would have much lower ad blocking rates than average, though, due to low technical ability among users.
I don't know about Safari.
With that said, I did miss the "mobile" bit.
I'm curious whether anyone on HN does this for themselves and, if so, is your squid server at home, on a VPS, or somewhere else?
The fact that I'll switch to Firefox the day they do that?