I want to throw out my entire "sleeping situation" and just fix it.
With the word-of-mouth you guys have going for you, you should see about partnering with someone who sells great bed frames -- even at a decent markup -- so people can order the whole shebang and solve their sleeping situation in one go.
Or maybe include links on your website to great bed frames. I mean, I want to buy something like what's pictured on your site but I wouldn't know how to go about it.
There's actual value in solving the whole shebang, for people looking to do that, so there'd be nothing wrong with adding that as a relatively pricey option.
Just a thought. Keep up the good work. :)