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I'm very interested in this mattress and we're in the market. However, I'm concerned about the 5-year warranty, as I thought it would be acceptable to expect a little more. Is that standard for foam beds, how do you differ from competitors in this regard, and can you explain why/how you chose a 5-year warranty model?

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The primary difference is that our warranty doesn't pro-rate. When you see a 10-25 year warranty, those aren't true warranties in our opinion. They depreciate the credit you'll get each year and have very strict requirements (no marks on the bed, sagging must be more than 1" deep, etc). So we offer 5 years for any kind of defect and just do an exchange. We expect it to last longer than that but 5 years is the point we feel most comfortable at currently, being a new company.

You may want to consider putting a similar explanation on your website, in the /about/care section maybe. It's that kind of extra information/anticipation of a prospective buyer's question that really makes me feel like a company is being honest. That, and little things like the note you have under your comparison chart. Those are probably the small touches that will make your customers extremely loyal.

That's a really great point. I'll be sure to share this with the team today.

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