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>> Technical: We take a pragmatic approach with everything

Genuinely curious why pragmatism didn't include a SAAS for the website (like Shopify) or the use of something like Wordpress with eCommerce plugin?

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Well we started with a landing page with a simple form. We thought this would be even simpler than using a Shopify. Once we saw some traction I built the v1 shopping cart in about a day. One of the challenges we had was the software interfacing with our suppliers. We weren't sure if a 3rd party service would do that for us so we just built it quickly ourselves.

Daehee and I are both developers.

Don't ever think you need to apologize for writing your own code.

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