>> Even if mattress retailers are making a fortune on margins, well you guys also have margins too. And a retail price of $299..to..$499-king tells me that your mattresses are very low end.
We of course have built-in margins on our products, and we try to keep it as fair as possible while supporting our operational overhead. But to write off our beds as "very low end" is a misinformed assumption. We have internal pricing of well known mattress brands that are considered high end by many and they have the same if not lower costs as ours (due to volume and manufacturing in Mexico/China).
>> It is just too thin. Less than half the thickness of a regular mattress.
We have a 10-inch model (double the thickness) coming out soon. The price won't be too much more than the 5-inch, while offering the same level of comfort. But to be honest, we've never had a return for it being too thin.
>> the fact that is made of foam only makes it worse as with that thickness it will unavoidable deform with usage
Our foam should last 5-7 years before there is any deformity/compression. We've done thorough cycle tests in a lab to test this.
>> Then there is the foam density, that I can't see anywhere in the specs. And as you can guess when you import materials the bigger the density the more expensive the foam sheets are.
The foam in our bed is roughly about 2 lbs in density. There is some variance as with any foam manufacturing process. Our foams are poured and crafted in California, and 3 different layers provide a blend in density that's proved to be comfortable and durable. To give a point of reference, Tempurpedic recently dropped below a 1.8 lb density base foam, and that is considered high end. They used to use 2 lb but they reduced it to increase their margins.