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I have to find that HN thread. When some post on Warby Parker was here in the homepage, someone commented that the next "too big margin" industry to disrupt should be the mattress one. Nice going!

One question - did you guys come from a pure technical background? or did you also have significant experience with the mattress industry before?

well done!

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Daehee and I are both bay area software guys. Breaking into a new industry that we had zero domain knowledge definitely wasn't easy. It took us quite a while to break in. Most suppliers wouldn't return our phone calls and the ones who did just laughed us out of the room. We had to just keep searching until we found the right people who believed in us.

What advice do you have to someone who wants to do something similar, and in particular, what advice do you have on choosing a product to sell?

"Most suppliers wouldn't return our phone calls and the ones who did just laughed us out of the room. We had to just keep searching until we found the right people who believed in us."

Would LOVE to see a blog post detailing your experience here with what you learned (you know, in the time you have in between building mattresses, heh). The experience of being rejected multiple times is applicable across so many entrepreneurs journeys.

Possibly related: http://priceonomics.com/mattresses/

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