Bearing that in mind, would you be so kind as to read on while I make the "Dr. Spock" case against Soylent?
Scientifically, the questions about human nutritional requirements you alluded to were largely answered 70 years ago by British government researchers. They put volunteers on controlled diets, with varying quantities of different micro-nutrients, and studied the effects carefully. It's thanks to their work that Britain avoided mass malnutrition during the war.
As a nutritionist, Rob Rhinehart isn't fit to hold a clipboard for those pioneers. What kind of incompetent neglects to add iron to his initial formulation?
And there's plenty of precedent for these kinds of nutritionally balanced rations, usually developed for military or medical purposes. E.g. check out http://en.wikipedia.org/wiki/Plumpy'nut. If I were to make my own Soylent, I'd probably use that as my starting point: it's cheaper and better tasting that Rhinehart's formulation. I don't see anyone getting excited over those.
So ... that's the "Dr. Spock" argument. But Dr. Spock wouldn't buy a Rolex, or get a tattoo either, and yet people do.
Whatever the case is for investing in Soylent, it's not rational. It's about your emotions, or it's a status symbol, or a it's statement of identity. Something fuzzy and humanistic.
But what? What is it? I truly don't get it. Can you enlighten me?