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That wave of novelty could just as easily gain them a critical mass of customers as well. Ultimately it will depend on their satisfaction/dissatisfaction with the product.

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What lunatic would bet their money on whether people will stop eating? It is a fundamental biological need and evolutionary drive. That's a tough sell for Soylent, and it has nothing to do with "critical mass". And of course it will depend on the satisfaction - that's entirely vapid.

Soylent is not even disguised as food, like most of our industrial food-like products. It tastes like oats according to that blog. Nobody is going to replace all of their food with fortified liquid oatmeal.

Even _they_ don't claim that you'd replace every single meal with Soylent. It's supposed to act as the "default", when you're either too lazy, low on time, or just would rather not deal with preparing or going out to buy a meal. It's a basic meal that can't replace the satisfaction of normal food, but sometimes you just don't care about that. You could consume it as often or as little as you want, and know that you're getting something balanced and healthy at the same time.

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