Facebook's crowd will always be difficult to monetize. I am already pissed of by the banners I see around (never ever clicked one), so the only reason I go there is to notify people of something from time to time. It really has taken the functionality of an Address book, and hell it is annoying climbing up that www for a small piece of information. The board of Facebook says that if they placed more ads they could start earning a lot. I say if they do that, I am a goner same moment. Same if they try to sell me something.
Valuing Facebook in 5 years? Ridiculous. I doubt it will even exist in 5 years in the form of today. I see a major shift in computing coming up in the next few years, and Facebook and Google and all those disconnected clusters of multiple identities merged.
Value of Facebook currently is (-) minus all the money they've spent. I doubt they will ever compensate for that. Investing in Facebook though is a good scheme to launder money.
I also see the next bubble. Overestimation and over-expectations of "startups" and websites that will never create value. I see a clear shift to desktop computing again away from the ill-responsive web.