wanted to say the same thing. Great product and good marketing and all, but that video is so dripping of hipsterismn, they even have hipster cars in there.
Hipster: http://www.urbandictionary.com/define.php?term=hipster
Ism: highly active and well-understood suffix that means, among other things: "manner of action or behavior characteristic of a (specified) person or thing" http://www.merriam-webster.com/dictionary/-ism