Ask HN: Suggested reading for basic statistical analysis of web analytics

I was hoping to get some suggested sites or books I could use to do more with our Analytics. I do not have a statistics background, but I work in an area where ideas backed up by data get a lot further than just an idea. I've been doing the best I can with excel's basic formulas to try and gain better insights from our Analytics, but I feel like I could do more than just averages and such, when we have a huge range of data. I know there are ways to remove/exclude outliers or compartmentalize our analytic data, but I'm not sure where I should start.

I would appreciate any suggested reading for someone (novice) who is trying to improve their data analysis skills, specifically as they pertain to the basic web analytics data set.