Quantcast Shakes Up Online Ad-Targeting Model

Well the adage.com folks are also charging for info.

And the "detailed" article at http://www.mediapost.com/publications/?fa=Articles.showArtic... is short, but says:

"Typically, marketers buy audiences and behavioral categories defined by publishers and ad networks. Quantcast, however, is offering them the opportunity to use their own data to define their target audience, and then to buy it directly in real-time."

...which doesn't say much to me.

Unfortunately, I have trouble finding details about their approach except through paid subscription to wsj.com

If anybody knows more about Quantcast or their approach (or has read full article), maybe you could let us know if what they're doing can teach us anything?

[ see also: http://www.quantcast.com/target.com ]