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Comment by plax512 | Hacker News Reader

You are absolutely correct. Great point. And sorry, I wanted to keep the post short. Here is what I would offer:

For $30/month, you will get reports every quarter consisting of evaluating a company's top 3 competitors, in what they are doing in terms of marketing, what new milestones they have reached in terms of growth and revenue, what sort of complaints they get from customers concerning what, and a little more such as outreach and giveaways they do, and their projected success in the future.

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Generic value propositions don't give the buyer confidence, it doesn't jump start their imagination, it doesn't do anything for you or them.

You're not being specific enough to even peak my interest. Depending on who you're selling to, the metrics you provide need to make sense to them. An internet marketer might want to know exactly what you're monitoring (Google News, Facebook, Backlinks, Newly Created Pages) but the CEO would need it presented in a different way, in order to provide him with the value you're promising. That way you don't have the marketer trying to interpret data that he himself might not fully understand.

The demons are in the details.

Like how so? It's essentially competitive analysis as a service... There are known templates in which these are formatted. I would simply do one for a company every quarter, and list each source in the back. You're telling me I'm not being specific enough, yet you are doing the same. It goes both ways I guess

Don't describe it as if everyone should already know what you're talking about. You're not going to sell anything to anyone that way. And you definitely won't sell a service based on "known templates" and doing what everyone else is doing.

I know exactly what they offer, but you are the one selling right now. You can't just say, "I'm selling what everyone else is selling, wanna give me $30/month?"

What makes you different? Why are you better? What are the benefits? What value does it provide and to who?

In B2B, you could charge $200 a month and it wouldn't make a difference -- it's not their money that they are spending. A lot of little things, such as export to PDF, are much more important. Know your customer and know your product.

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