Good point. We'll definitely keep an eye on this.

One of Heap's most important value props is retroactive analysis. You forgot to define an event upfront? No problem - it's available for you to analyze across your app's entire history.

A 60-day free trial helps our users make better use of retroactive analysis than, say, a 30-day free trial. The longer you accumulate data via Heap, the more viscerally you understand this need.