as I read that I kept wanting to say "No, we're so past that! i need client-side everything w/ json apis" (as I'm sure a lot of people and the mindshare of the interwebs are going) but then I read the last part:
> If your web application is all high-fidelity UI, it’s completely legit to go this route all the way. You’re paying a high price to buy yourself something fancy. No sweat. But if your application is more like Basecamp or Github or the majority of applications on the web that are proud of their document-based roots, then you really should embrace SJR
and I realized that he's completely right, the majority of the web is still document oriented "pages". If that's your case, don't try to be an "app" and the 37signals way works just fine for you. in other words, it would not be a good idea to make a blog be a Single Page App (I'm looking at you blogger).