Another example would be, "You are talking about how to seamlessly add someone to a photo in Photoshop, but I would rather hear about how to optimize image algorithms for efficient cache usage, because I think that is more interesting."
This article is talking about Bitcoin as a commodity and a currency, which are actual use cases for it. I agree that the Bitcoin protocol is interesting, but to demand that people only talk about the protocol and not Bitcoins themselves seems a bit restrictive to me.