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No mention of the price?

I believe I saw somewhere it was $80

They're finishing up a kickstarter[0], so it might be a while before they take any actual orders from their site

From the video, they want to to try and get it down to under $50.

I can't get to the site right now to see if lightpack offers anything above simple ambient lighting, but Ikea sells LED light strips for US$30: http://www.ikea.com/us/en/catalog/categories/departments/lig...

EDIT: Ah, it's more than simple ambient lighting. In that regard, $50 seems like a great price.