We're contemplating going after harder-to-get fossil water because the easy stuff is depleted and can no longer keep up. Sounds like the situation we're in with oil.

In the case of water, which replenishes, the 'production cycle' is actually the global fresh-water cycle. If we dirty all of the fresh water faster than the earth can clean it, we're going to have to start drilling for the fossil stuff in hard-to-reach places. It's strange to think there would be drilling rigs in the ocean with people risking their lives and taking danger pay... for water. It raises a question in my mind: affordability. Who is going to be able to afford to buy all their water like this?

It's the next step now that there are several major rivers no longer reaching the ocean.