Diamonds Suck
diamondssuck.com
diamondssuck.com
If people think it is a diamond, it continues to serve DeBeers in promoting the idea that when you get engaged, you buy an expensive diamond ring.
The real solution is to come up with something completely different which still identifies the occasion, but without the geopolitical overhead.
The clever way to do it is to find something that in some way has meaning to both of the couples.
When a friend of mine was proposing to his wife, he was fiddling with a stone he had picked-up by the river side. He didn't have a ring to give her as he couldn't afford a diamond, which she knew. She took the stone from him and suggested they make a necklace out of it.
Now, not every girl is as cool as Christine, but they have the most interesting engagement jewelry of anybody else, and a story that goes along with it which is better than "I looked for the right diamond for ages...".
I'm not sold on your idea either though.
What do you think of this: thediamondpledge.com, where you make a pledge to support humanity by not buying diamonds.
For every diamond you don't buy, you get discounts to alternatives.
not sure if it will work, what are your thoughts?
How would you measure diamonds people don't buy? It's difficult as a negative input. What you really want to do, if you really want to do this at all, is figure out what is better than a diamond.
I can't say I really have much thoughts on it. I've never bought a diamond, likely never will (not a new one at least).