When browsing the ads on http://weworkremotely.com, I have to force myself to read the highlighted listings, otherwise my brain just ignores them.
I guess it's the product of years of ignoring the ads on Google.
I guess it's the product of years of ignoring the ads on Google.
I'm thinking about a study cited in Thinking Fast, Thinking Slow[1] where the participants did better on a test when the questions where in a blurry font. I believe it was suggested that being forced to exert mental effort to read the questions forced their brain into "actual thinking mode" as opposed to "pattern recognition" mode.
ie. If we know it's probably not an ad, but it looks like an ad, is it a more effective bit of non-ad? (well, it is an ad, but it's an ad we want to see.)
[1]http://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/...