Once the doctors realize that these current practices are not sustainable they probably will come out with some novel ideas like this one http://hbswk.hbs.edu/item/4585.html.
It doesn't really make sense to have only for profit health insurance companies, look the executive salaries (http://www.prwatch.org/node/8425#comment-4517). With the amount of money the US government is spending on healthcare it would make a lot of sense for us to have a single-payer system.