By clearly you mean writing short articles that you can finish in five minutes? Adam Curtis always builds his stories with historical events to conclude with a point which is relevant today. You need to be patient to appreciate some of his stuff.
Except, when the majority of things I read are crap (and honestly, a post littered with videos typically is) I tend to come at articles with a "prove I should finish reading you" kind of attitude.
The beginning of this post wasn't very successful at capturing my attention. It would seem he has a very similar style as Venkat (though I think Venkat is a better writer) from RibbonFarm. I guess the difference is I have a general expectation that I realize he's building up to something bigger... and that conclusion might even be 3 or 4 posts from this long post. However he's earned my patience.
prove I should finish reading you